Benefits of Advertising on Facebook

With the passage of time facebook advertising is getting popularity and strength as Benefits of Advertising on Facebook platform for advertising. It has a user base of more than 2.7 billion which are recognised as active users are the backbone of this advertising business of facebook. In recent times and especially after the corona pandemic facebook advertising is in the limelight. All the businesses whether these are small or the established brands need advertising on facebook. 

We can assess the need of advertising on facebook by the revenue stats of facebook which can clarify to us how many people are relying on facebook to invest. Actually during the corona pandemic in 2020 the Q2 revenue of facebook was projected to 18 Billion USD which is 11% more than the 2019 revenue. Facebook advertising works on a pay-per-click model which is the most popular model of advertising on the internet. Facebook advertising gives the following benefits.

Target Your Exact Audiences

Facebook has a complete record of a user and the latest privacy changes and user information and recognition mechanism provides the best results for the advertising campaigns. Benefits of Advertising on Facebook It can help you to target the customer on the basis of gender, age, interests, location, and many other factors. The advertisers can advertise on the basis of the subjects that are very much needed for the customers. The advertisers can target the audiences on the basis of the following factors:

• Gender
• Age
• Location
• Spoken Languages
• Interests
• Education Level
• History
• Job Title
• Income
• Political Affiliation
• Interests
• Behaviors
• Recent Purchases
• Major Life Events

As the above mentioned target audience list shows that facebook has the option of extremely target options. Moreover, you can also target the persons who previously interacted with your brand. This helps in benefiting and also finding loyal customers. The custom audiences that are built into the Audience Insight is an added tool in facebook ads manager.

Best ROAS Amongst All the Social Media

The term ROAS is actually the abbreviation of Return on Advertising Spend. According to Wolfgang Digital 2020 KPI report, Facebook’s user feeds ads are the best performing ads type in eCommerce. This report shows that facebook is dominating the online advertising market and especially the facebook feeds, messenger, and marketplace ads. According to the Statista some 41% marketers claim that the facebook ads are giving them the best results because of their user base and also the mechanism of advertising. Users feel comfortable to click on the ads that they see on facebook because people trust the facebook ads mechanism. 

Facebook  has Better Ad Types That Matches the Business Needs 

Another reason which makes facebook more popular for advertising is the availability of the ads types. There are multiple ads types you can choose from on the basis of the facebook ads. The types of facebook ads are numerous and you check the best option as per your needs of business. The facebook ads types are as follows and you can check the best options on the basis of your needs and wants:

Photo – These are generally static images with the option to give captions which are market oriented.

Video – Facebook Ads act at the best with video ads and we can use them in streams, stories or user-feeds as well.

Stories – Stories are the best option in terms of ads because they do take up the whole screen. The stories can be images or videos as well.

Messenger – When we have a facebook conversation and we can see these types of ads. These do appear in facebook app. 

Carousel – These are the best types of ads when we have more offers or more to show to the people. We can add up to 10 images.

Slideshow – You can add small video-like clips in these types of ads. The clips can have sound, motion or text in it as well.

Facebook Ads Are Pocket Friendly 

The facebook ads are pocket friendly because these ads do not charge you much to show up. The ads on facebook costs as per the region and the niche of the product as well. Facebook has decreased the cost of the ads because it is based on a pay-per-click model.

Conclusion

As of today, facebook advertisement is the best model of advertisement on the internet and it is changing the world of digital marketing forever. No digital marketing company can provide the results without facebook marketing and access the goals.