Digital Marketing Agency in UAE Every industry around the globe gets affected by the laws and regulations made by the governments. These laws are generally made by the governments but there are some IT giants in the world they make certain laws and it affects the businesses. The major of them is Google because of its search engine and youtube it has a major impact on world economics.The markets with a booming economy get the most impact of these laws and bye-laws.
The United Arab Emirates being the leader of the economies of the east gets a lot of pressure from such changes made by Google, Apple, Microsoft or even by the government as well. Every digital marketing agency in the UAE gets the impact of such changes.
The Laws for Online Shopping in the UAE
In the UAE every aspect of life is well organized and measured by the laws of the land. Every emirate can make their own laws but some matters are discussed by the federal government. The laws made by the government are regarded as federal decrees. The federal decree 14/2023 by the federal government provides guidelines about the trading by modern technology means. This law regulates the e-commerce activities in the country. It is also valuable to foster the online business activities in the country and protects the buyers and sellers from any potential fraud. The law is called Trading by Modern Technological Means (TMTM).
The Article 5 of TMTM Law obligates the merchants to meet the laws implemented by the concerned authorities regarding the advertising and the marketing campaigns that run online. It further regulates the use of consumer data that the companies fetch during the campaigns.Â
The Article 6 of TMTM Law empowers the consumers to allow or disallow receiving the marketing campaigns through the social media, emails or phone calls.Â
The Laws for Advertisement in the UAE – Digital Marketing Agency in UAE
The advertisements that are published in the UAE must contain the rightful information. It must not contain information that is wrong, misleading or fraudulent. The information must not lead the people towards any wrong direction. The government is quite strict about such situations because certain advertisements create confusions about the products and services. Therefore, the law keeps an eye on the false claims and the wrong information in the campaigns.
The Laws About the Use Of Social Media in the UAE-Digital Marketing Agency in UAE
The first law that was made to deal with the social media issues was federal Law no. 5 of 2012 and its main concern was cybercrime. It was amended by federal law no. 12 of 2016. The Federal decree law no. 2 of 2015 talks about the discrimination and hate. The purpose of the law is to regulate the photos, text, videos or other material on social media. The actions may be taken against the posts that have insulted the God Almighty, Prophets and the Holy Books.
The Laws About the Confidentiality
The disclosure of the confidential information is considered unlawful. The invasion of the confidential information without the information or permission can cause the fine or the minor imprisonment. The law is also implemented on the persons or companies who acquire the information through social media chats and comments. This action is also punishable under the same laws.
The Changes Made by Google
The changes made by google are important to understand. These changes are made due to certain regulations and laws made by different countries especially the European union and usa. Every year we see such changes take place and these changes basically heckle the internet. The use of private data for advertisement is prohibited without the consent of the people. Moreover, the leakage of the data is prohibited and the agencies have to give the undertaking to prevent all the data they do hold.
Conclusion
We can conclude that the UAE government is especially concerned with the wrong use of digital mediums. The internet is not a safe place for all therefore such rules and regulations are made. Before you hire a digital marketing agency for SEO or social media purpose, you must collect information about them that either they do care about the laws made by the government and the google guidelines. This is important because if they are not acting properly then all your investment may fall in vain and you may face certain charges by the government and the google as well.
