YouTube Ads Agency in UAE
YouTube ads help to showcase the content on the YouTube in the form of images, videos or scripts and target the potential buys of the services and the products. The ads strategy helps in branding and promoting the services and the products through the campaign. The YouTube algorithm changes after the change in policy. Google, who owns YouTube spends billions of dollars on research and development every year, changes the algorithm on the basis of the use of the platform by the users. Every YouTube Advertising in Dubai has to comply with the changes governed by the company. In this article we will discuss how to launch YouTube ads after the updates given by YouTube.
Safety Efforts by YouTube for Brands
During the Covid-19 days more people were coming to watch the videos on YouTube because of the plenty of leisure time. This caused brands to expand vertically but there are always opportunists available over the internet. They started to mask them as famous brands in a variety of ways. This boosted their website traffic and also promoted their businesses. In 2020, YouTube launched a major update and its purpose was to deal with this issue. The update helped many brands to maintain their identity because YouTube updated guidelines for advertising and restricted a few words as profanity.
User Search History Based Ads-YouTube Advertising in Dubai
YouTube provides the ads on the basis of the search history of the users. This makes the platform quite unique to advertise the services and products online. Almost 63% of the YouTube viewers watch the YouTube videos on its mobile app. So, it becomes quite tactful for the good to fetch the data of the customer likings and disliking. According to the update the advertisers can now target the viewers on the basis of their online behavior. Moreover the marketing companies can now target eh customers on the basis of their last searches for the product or services.
New Data Attribution Models
The data attribution model is also upgraded by Google and it helps the advertisers to get a better understanding of the user engagement with your ads. It helps to determine cost-per-conversion of the ads .There are a few factors that may affect the conversion and these factors are target audience, industry, ad watch time, campaign objectives and target keywords. The key feature of YouTube advertising in UAE is that it provides the option to set as lowest limit as you want.
The YouTube Pricing Framework
The YouTube is basically providing pricing models and it is on the the choice of the advertisers to select anyone they want in real. The methods are as follows:
- Cost-Per-Click (CPC)
- Cost-Per-View (CPV)
Among both of the advertising methods the advertising cost depends upon the viewers. If you choose that you will pay when the user clicks your ads then it comes under cpc. Whereas, if you choose the cpv then it comes to you pay if the user views your ads for 30 seconds. If your video is shorter than 30 seconds then viewing the ad is the only requirement.
YouTube Return on Ads Spend
Whatever the Ads method you are using the YouTube Return on Ads Spend (ROAS) affects the visibility of the ads. This metric is the highest level of the ads metrics by google for you. If your ads is on a higher ROAS then the ads are working fine whereas if the ROAS is lower the the ads are not running well.
What are Factors that You Must Take Care of?
There are a few factors that you must take care of while running the ads. These factors decide the cost of your ads on YouTube.
- Ad Bid
- Bidding Strategy
- Targeting Options
- Ads Type
Ad Bid
Before setting up the ads you need to bid a specific cost for the ad. YouTube does not charge you more than your bid. The bid limit affects when your targeted words are highly competitive and other advertisers are also targeting the same words.
Bidding Strategy YouTube Advertising in Dubai
There are few bidding strategies available on YouTube. These strategies are target cpm, target cpv,target cpa and maximize conversions. The target cpm is cost per thousand impressions and you are charged for every one thousand times your ad is viewed by the people. The cpv strategy charges you if your ad is viewed and the target cpa is good if your campaign goal is to boost the website traffic.
Targeting Options
It helps you to target the specific group of the people for your YouTube ads views. It basically acts in a way to target genuine customers. It also provides the opportunity to limit the budget to get wasted on the irrelevant people.
Ads Type
Finally, selection of the ads type is also crucial. Select the ads on the basis of your plan and wants and this will surely protect your budget and cost.
Words by the Writer
Advertising on YouTube is a good way to expand your business. You can advertise on your own but hiring a YouTube Ads Agency in UAE will serve the purpose properly.
